THE RISE OF FASHION
Slow and Sustainable Fashion
In the fast paced jet age that we are now in, the word slow isn’t something people like to see or hear, more so in the world of fashion where trends change as fast as blinking of an eye. So what is this buzz about slow fashion anyway? Let me give an analogy here from the culinary industry. Consider yourself watching a show of Masterchef and see yourself immersed in the process of creation of a fine delicious savoury. The process of selecting ingredients, processing them, carefully cooking and merging the various parts, is sure to give you a delectable experience. Slow fashion aims to do just that to your fashion experience by taking you through the process of creation of a fine organic garment right from designing to production to your wardrobe. It also aims to sensitize people to the impact of fast fashion and the associated waste on the environment.
The rise of slow and sustainable fashion also addresses a widespread concern on the way the artisans are being treated in the fast fashion industry. The movement “Who made my clothes” started as a response to Rana Plaza tragedy that killed over one thousand garment workers in Bangladesh and wounded over two thousand and two hundred. It aims to bring the focus on poor conditions under which workers create the garments. As a result of this movement, we started seeing an awareness being built among the consumers on the issue of “who the workers are” creating the clothes they wear and under what conditions do they work. In the process of cutting down the costs on garments, are companies sacrificing much bigger things?
The idea behind slow and sustainable fashion is to educate and enlighten consumers to buy garments meant to sustain by virtue of their quality and longevity. At the same time, making them realize the importance of the impact of the clothes on the environment as well as the well being of the artisans and workers behind the craft. Another very important benefit here is that as opposed to the “season collection” models, sustainable garments are wearable across seasons. They are easy and comfortable to wear at the same time, they are not outdated at any point of time. Natural fabrics and organic colors ensure protectecting not only the environment but also the skin of the consumer as well, due to zero usage of any synthetic or chemical components. The colors used to dye the fabrics are all made from natural products like peels of fruits and leaves giving the clothes a very raw and organic feel.
All in all the experience of wearing a piece of sustainable clothing is sure to give you a fulfilling and long lasting experience.